Culcorp Open TechnologyThe Open Technology Firm

Database Development

The Next Generation Customer Demands Interaction

In this new generation of customers, it is all about interaction. The speed if getting valuable information to your customers could be the deciding factor that determines if you get the new business or not. Your enterprise needs to communicate in many ways. MMS , SMS , Mobile Phone, Instant Message, Web, and traditional land line phones are just some of the ways your customers communicate. This is why your enterprise needs a Database management strategy that is interactive.

Your Customer Data

Your customer database is potentially the most important asset in your enterprise. It contains the building blocks for current and future revenue. The method on how your enterprise maintains its customer data, potentially is the most important data storage it will enact.

Culcorp can help your business if you cannot answer the following questions:

• Do you maintain a customer database in a relational database such as Oracle, SqlServer, Access or MySql?
• Can customers hear their information via your current phone system?
• Can customers easily modify their data online?
• Can you report on how many times a customer called in to determine ROI ?
• When your customers call in , is that information readily available to modify ?
• In the event of a disaster, is your customer data safe?

Something to consider

If your enterprise cannot answer yes to all of the questions, it may be time for your firm to look into a way to manage your customer data. The Culcorp Solution integrates with the Open Source tool Sugar CRM to complete the loop in customer management issues.

Information you collect from potential and current customers from the web allows your enterprise to interact with web forms. Sometimes this data gets emailed to the Account Rep or to owner of the business. Email is great, but having this data go directly into your Lead Database is even more compelling. Sending data directly to your CRM is the best way to begin a relationship with your customers. Small modifications to web code could potentially give your enterprise an edge of your competition. Your customer data will be available in a managed environment.